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Nought One - Lakme Fashion Week
2021-24Fashion Design
Print Development
Styling

Nought One sits somewhere between engineering logic and personal style, turning technical thinking into a visual language for menswear. The brand leans into structure, precision, and individuality, but never lets it feel too rigid.

I collaborated with Abhishek Patni on the project for Lakmé Fashion Week, helping shape and translate the vision into something that felt both considered and slightly unconventional. It was about finding that balance where design feels intentional, but not overworked.



I kicked things off by building the print language for the collection, starting with hand sketches that could eventually live comfortably on garments.





The first piece was this canine portrait, which I illustrated entirely from scratch, getting a bit obsessed with the texture, the flow of the fur, and making it feel almost alive on fabric. It became the kind of graphic you don’t just wear, you stare at for a second longer than usual.








That piece quietly set the tone for everything that followed, pushing the collection towards prints that felt immersive and slightly dramatic rather than just decorative. It was less about placing graphics on a t-shirt and more about letting the t-shirt carry a whole mood.





This one became the backbone of the collection. It started off as a loose, almost chaotic sketch, just playing with sharp forms and movement, and somehow turned into this bold, layered visual that we kept coming back to. Once the colour hit, it really found its personality, loud, a bit aggressive, but still super controlled in how it sits together.



From there it kind of took over in the best way possible, getting translated across multiple prints, different colour ways, and pieces throughout the collection. It was one of those designs that just refused to stay in one place and ended up shaping the overall identity without even trying too hard.



Seeing the prints step onto the runway felt a bit like watching your sketches grow a personality overnight. What was once just lines and colour on a screen suddenly had movement, attitude, and a bit of swagger. The way the fabrics caught light, the way the silhouettes exaggerated the graphics, it all made the designs feel louder and way more alive than I imagined.





And then on the runway, it just clicked. Full looks, head to toe prints, colours hitting differently depending on who wore them and how they moved. It stopped being just about the garments and started feeling like a full visual moment. One of those rare times where the concept doesn’t just survive the transition to real life, it actually gets better.

 

Backstage was its own kind of madness, people running around, last minute fixes, jackets getting zipped, unzipped, styled again, and somehow everything still falling into place. You’d catch glimpses of the looks before they walked out, and each time it felt like seeing a familiar idea dressed up in a completely new mood. Same language, different energy every time.





That jacket didn’t stop at the runway, it went on to feature in a music video with a well known Indian singer, which honestly felt like a full circle moment. Seeing it move from a concept to an actual cultural setting gave it a whole new life beyond just fashion.

It was fun watching it adapt to a different space, styled, lit, and framed in a way that gave it a fresh personality while still holding onto its core identity. From sketch to runway to screen, it just kept evolving, which is kind of the best journey a piece can have.




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