MARS GALLERY



ART DIRECTION AND BRAND LANGUAGE DEVELOPMENT 

Art Direction, Graphic Design, Video, Production, Strategy

About the project-

Mars Gallery is a premier destination for hype and fashion, specializing in luxury accessories, sneakers, and clothing from renowned brands such as Louis Vuitton, Dior, Nike, and more. Operating on a resale model, the company acquires rare and highly coveted items from around the globe and offers them at a premium price. During my two years as their Art Director, I played a pivotal role in shaping the brand's identity. I was instrumental in establishing their brand language and led the design of their flagship store in Hyderabad, India, creating a space that reflects their ethos of exclusivity and contemporary style.

Additionally, I conceptualized and launched an in-house streetwear brand for Mars Gallery, named Dilation. This bold venture signaled the company’s expansion into new horizons, demonstrating their commitment to innovation and carving a distinctive presence in the competitive streetwear market.



Project 02/07 

BRAND LAUNGUAGE DEVELOPMENT


Further, I spearheaded high-profile collaborations with luxury automotive giants Mercedes and Porsche. This included designing captivating sets for pop-up events and crafting compelling graphic communications to enhance the visual narrative of these partnerships, ensuring their success and alignment with the brand's upscale image. Through these efforts, I contributed to Mars Gallery's reputation as a leader at the intersection of fashion, lifestyle, and luxury.







Mars Gallery collaborated with Mercedes to create a pop-up event that showcased some of their most exclusive offerings, perfectly complementing the premium items available at Mars Gallery. I designed the visual set communication for the pop-up, aligning it with the brand language and structural identity I had cultivated, along with my team at Mars Gallery.

These are the visuals for the store design I created for Mars Gallery’s flagship store in Hyderabad, India, followed by pictures of the finished outcomes.



These are a series of six 3D videos that I art-directed and visually curated for the store's launch.