HOW CAN CARS BE A CREATIVE CANVAS?                                      




ZINE

Editorial, Graphic Design, Writing 
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About the Project-

Some people think of cars as just a transportation option to take them from point A to point B. On the other hand, some people consider cars as timeless pieces, a part of themselves that symbolises who they are. It’s interesting how the same object can hold so many different meanings for various individuals. If you are reading this, there’s a good chance that you are interested in cars and might belong to the second type of person we just discussed. Or perhaps you are someone from my faculty grading me on this subject. In that case, I hope you also have an interest in cars and enjoy reading this.

Generally, materialistic things lose value with time. Such is also the case with cars but some timeless beauties grow not only in value on paper but also in visual appreciation.



Project 06/07

Havin lunch and debatin Ferrari prices

23 and goin’ through a midlife crisis


Every time you ask someone “What is your favourite car?” the general answer might not be surprising to you. Because mostly it’s these big companies like Ferrari, Lamborghini Porsche or something on very similar lines. But why is it so? The answer is the legacy that these automotive manufacturers have built over these decades. Enzo Ferrari even said “Ask a child to draw a car and certainly he will draw it red” Such is the impact of these car makers on the world.



I thought if I’m talking about cars in the creative sense I better come up with some good examples. After a lot of back and forth, I realised the best way to represent my ideas is through collaborations between car companies and fashion brands. These are the two main pillars I deeply indulge in, in terms of my creative interest and they perfectly fit the canvas of my debate here. But before we strike any discussion of different collaborations we have to know what collaborations mean and why are they such a driving part of the industry today.





My passion for cars drove me to choose this topic. I aimed to enjoy the journey while gaining a deeper insight into the subject. Along the way, I realised that moments can change, art forms can shift from one trend to another, but the relationship between art and cars remains constant. At this stage, it feels like cars are also simply a form of art. Yet, one thing that concerns me is how, over time, car manufacturers increasingly integrated art into cars, mainly to enhance commercial aspects. This integration does aid in strengthening the relationship, but it has also, to some extent, blurred the line between the two.