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Gumball 3000
2026








Campaign Design
Graphic Design
Merchandise Design

Developed for Gumball 3000’s 2026 rally, in partnership with FIFA, this project builds a visual system across brand, print, and merchandise, covering logo lockups, posters, and a brand overview deck. Built to move fast across formats, teams, and timelines, the direction holds its ground at scale  loud where it needs to be, controlled where it counts, and (mostly) behaving itself under pressure.



The palette leans into Gumball’s core  black doing most of the work, with orange used deliberately to inject energy and movement. White cuts through for contrast, keeping things readable without softening the impact.



Type is kept bold and condensed, built to hold attention at speed. Uppercase treatments and high contrast pairings push clarity across formats, while the system stays flexible enough to scale from print to digital without losing its edge.

Visually, the direction pulls from rally culture vehicle graphics, night runs, and streetwear-led collaborations keeping things sharp, fast, and slightly unpredictable.

The brand overview deck brings the system into focus defining type, image, and layout through bold compositions and high impact visuals. Built to communicate quickly, it gives a clear read of the rally’s scale and energy without over-explaining what’s already obvious.

(Click here to view the brand overview deck)



Two posters, same system, different moods. One built for the rally itself, the other for what happens after. Across print and digital, both keep things consistent while shifting tone. One stays direct, the other leans into music, lights, and a bit of chaos. Type does most of the talking, colour backs it up, and everything is designed to be read before you even realise you’ve looked.




Logo  Lockup The black and orange palette defines Gumball’s energy sharp, fast, and unmistakably bold.Colour Palette
Black: Power, luxury, authority. Core of the brand’s visual DNA.
Gumball Orange: Energy, adrenaline, and bold self expression. Represents movement and excitement.
White: Clarity, contrast, and balance against the heavy black tones.
Asphalt Grey (optional): Used subtly for depth, backgrounds, or shadows.

Typography
Headline: Bold, condensed sans-serif e.g. Anton, Bebas Neue, Compacta, or Impact.
Body / Subhead: Clean geometric sans-serif e.g. Montserrat, Neue Haas Grotesk, or Helvetica Neue.
Treatment: Uppercase for key words, high contrast (white/orange on black background)

Visual Inspiration
Vehicle wraps and design graphics from the brand. (wild graphics, high concept)
Night time rally imagery, glowing vehicles, dynamic lighting.
Merch and brand collab visuals with streetwear aesthetic.




The merchandise pushes the system into something you can actually wear. Bold graphics lead, type follows, and the balance shifts between front and back to keep things from feeling overworked. Loud when it needs to be, quieter where it counts, sitting somewhere between rally gear and streetwear.





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