FREDDIE CITY

CLOTHING DESIGN

Art Direction, Photography, Graphic, UI/UX and Clothes Design, Video, Production, Branding, Strategy

About the Porject-

Freddie City is not just a place; it's a vibrant lifestyle, a thriving community that celebrates the fusion of art, ambition, and the pursuit of luxury. Nestled at the intersection of creativity and innovation, Freddie City is where dreams are woven into reality. At the epicenter of this flourishing utopia stands Freddie, our magnetic Mayor and the visionary genius behind the eponymous luxury streetwear brand that defines our culture.

I had the opportunity to be the creative director of the brand in its initial stages where i help them curate their brand launguage and the first collection.

Project 05/07

WELCOME TO FREDDIE’S WORLD

These are the designs from the inaugural collection that I curated for the brand, showcasing the foundation of its creative vision and identity.

I designed the packing as a cereal box in two color varients and all the elements on the illustration are a part of the design catalogue cause they are also used on the clothing. The design didn’t only serve as a packing but was a talking point and became a vital part of the branding identity and marketing.

This is video made for the launch of the first collection.