Gumball 3000
2026

Campaign Design
Graphic Design
Merchandise Design

Developed for Gumball 3000’s 2026 rally, in partnership with FIFA, this project builds a visual system across brand, print, and merchandise, covering logo lockups, posters, and a brand overview deck. Built to move fast across formats, teams, and timelines, the direction holds its ground at scale loud where it needs to be, controlled where it counts, and (mostly) behaving itself under pressure.

Charles Jeffrey for Dover Street Market LA
2025

Set Design
Art Direction
Graphic Design

Developed for Charles Jeffrey Loverboy’s pop-up at Dover Street Market LA, this project focuses on set design across spatial, graphic, and art direction outputs. Built to hold the brand’s theatrical and slightly chaotic energy, the space balances structure with play, keeping things controlled without losing its edge.

Am i still that young?
2025

Art Direction
Fashion Design
Graphic Design

“Am I Still That Young?” is a fashion and lifestyle project spanning a clothing collection, publication, and runway show at Night Tales, London, attended by over 500 guests.

Built through a collaboration with a child, it leans into instinct, curiosity, and unfiltered thinking, pushing against the idea that design needs to be overly considered. Inspired by Jean Piaget’s theories, the project favours play over perfection, and questions what gets left behind when everything starts to feel too resolved.

Mars Gallery
2021-23

Art Direction
Store Design
Social Media Marketing

Mars Gallery is a resale-focused fashion space built around rarity, hype, and high-value product. Over a two-year period as Art Director, I shaped the brand’s visual language across retail, digital, and physical outputs.The work spanned the design of their flagship store in Hyderabad, set design for brand collaborations, and ongoing social and graphic direction. The focus stayed on building a consistent identity that could hold across spaces, formats, and fast-moving releases, without losing its sense of exclusivity.

This is not a Mockery
2025

Art Direction
3d Conceptualisation
Product Photograpy
Graphic Design

“This is Not a Mockery” sits somewhere between satire and collectible culture, using humour, absurdity, and familiar forms to carry ideas that aren’t always that light. Built across art direction, 3D conceptualisation, and product, the project creates characters that feel playful at first, and slightly uncomfortable the longer you look.

Dilation
2021-24

Art Direction
Clothes Design
Branding & Strategy

Dilation looks at streetwear through a slightly distorted lens, taking what feels familiar and pushing it just enough to feel different. Built across art direction, clothing design, and brand strategy, the project sits somewhere between structure and disruption.

Freddie City
2023

Art Direction
Clothes Design
Branding & Strategy
Graphics and Packaging Design

Freddie City was built as more than a brand, it was imagined as a full universe where character, culture and clothing all collide. The identity leans into a slightly chaotic mix of street graphics, playful storytelling and bold visual language, creating something that feels alive rather than overly polished. At the centre of it all is Freddie, a fictional mayor figure who anchors the world and gives the brand its personality.

How can cars be a creative canvas?
2047

Editorial
Graphic Design
Copy Writing

This project began as a question, but it didn’t end with an answer. Instead, it opened up a way of seeing cars not just as machines, but as expressions shaped by culture, identity, and intent. While commercialisation may blur the lines between art and product, it’s the artists and individuals who continue to reclaim cars as something more personal. In the end, cars don’t just move through space — they carry stories.

Nought one (Lakme Fashion Week)
2023

Fashion Design
Print Development
Styling

Nought One sits somewhere between engineering logic and personal style, turning technical thinking into a visual language for menswear. The brand leans into structure, precision, and individuality, but never lets it feel too rigid. I collaborated with Abhishek Patni on the project for Lakmé Fashion Week, helping shape and translate the vision into something that felt both considered and slightly unconventional. It was about finding that balance where design feels intentional, but not overworked.