CHARLES JEFFREY LOVERBOY X LA DOVER STREET MARKET

SET DESIGN

Art direction, Set Design and Graphic design

About the Project-

I was commissioned to design and execute the set design for Charles Jeffrey Loverboy’s pop-up at Dover Street Market LA. The brief was to translate the brand’s eclectic, punk-influenced identity into a spatial experience that felt both immersive and theatrical. Working closely with the Loverboy team, I developed a concept that combined bold visuals, sculptural forms, and playful design details to echo the energy of the collection.

Project 02/08

LA DSM POP-UP DESIGN

The final installation transformed the retail space into a stage-like environment where fashion, art, and performance intersected. Visitors weren’t just shopping a collection — they were stepping into the Loverboy universe. The project allowed me to merge my background in fashion and spatial design, creating a pop-up that felt both commercially effective and creatively disruptive.