CHARLES JEFFREY LOVERBOY X LA DOVER STREET MARKET
SET DESIGN
Art direction, Set Design and Graphic Design
ABOUT THE PROJECT-
Charles Jeffrey LOVERBOY is a fashion label and creative platform founded by Glaswegian designer Charles Jeffrey.It's known for its theatrical and avant-garde style, blending traditional tailoring with a punk sensibility. I was commissioned to design and execute the set design for Charles Jeffrey Loverboy’s pop-up at Dover Street Market LA.
PROJECT 02/08
LA DSM POP-UP DESIGN
The brief was to translate the brand’s eclectic, punk-influenced identity into a spatial experience that felt both immersive and theatrical. Working closely with the Loverboy team, I developed a concept that combined bold visuals, sculptural forms, and playful design details to echo the energy of the collection.
The final installation transformed the retail space into a stage-like environment where fashion, art, and performance intersected. Visitors weren’t just shopping a collection — they were stepping into the Loverboy universe. The project allowed me to merge my background in fashion and spatial design, creating a pop-up that felt both commercially effective and creatively disruptive.